GBE Converge Win Multi-Year IT Contract for SOHO Coffee Co.



With its recent growth and expansion into London, SOHO Coffee Co. is one of Gloucestershire’s great business success stories.  Starting out with a single High Street store in Cheltenham in 1999, the business has now grown to proudly serve their fabulous food and signature coffee to SOHO customers across the globe, from London to Las Palmas, Manchester to Malaga and Dublin to Doha!

As part of the BTC Hospitality Group, SOHO has experienced significant growth over the last two years with their expansion into London through the acquisition of Apostrophe Restaurants and Euphorium Bakery. The BTC group now consists of 29 stores, 2 offices and a state-of-the-art kitchen facility based in Cheltenham, with more plans for significant growth going forward.  GBE Converge have provided IT support and infrastructure solutions to the group for over 10 years. In an industry where minutes of downtime can instantly impact revenue, having a first-class IT support provider is vital.

After a rigorous comparison to other service providers, GBE Converge were awarded a multi-year IT support contract, to provide continued infrastructure solutions for new stores and to support SOHO during its expansion.

Being an industry leading provider of Fire, Security and IT solutions was an important factor but it was the proven high levels of service that GBE Converge have provided so far, that were key to the success of winning the contract.

Going above and beyond what might be expected from a contract to ensure stores can operate reliably 7 days a week has been invaluable to SOHO. Staff have commented on how engineers have stayed onsite well past their normal hours to get wired and wireless network issues resolved or assist with internet connectivity issues.

Martyn Smith, GBE Converge Joint Managing Director commented ‘We have a highly professional team at GBE Converge that are genuinely dedicated to the businesses they support. We think of ourselves as part of our clients’ businesses and react to issues just as if it was our own business. It is fantastic to have this recognised by BTC through the new contract and we look forward to supporting their growth and future success.’